Fractional Marketing Director
I bring board-level expertise without the overhead of a full-time executive. Where I differ to a typical Marketing Consultant is that I go beyond creating strategy and implement it too. I collaborate across key business areas to drive the successful implementation of marketing initiatives. Whether working with your in-house teams or external agencies, I ensure your marketing efforts deliver a strong return on investment.
I help businesses achieve measurable growth with data-driven, customised marketing strategies. I specialise in aligning marketing with business objectives, optimising multi-channel strategies to craft and implement marketing solutions that drive a return on investment.
This approach provides senior marketing expertise cost-effectively without a full-time commitment.
The main service I offer is a four step marketing plan. I will carry out an audit of current strategy and activities and then create and implement a marketing plan that will enable you to meet your objectives.
I can support with projects such as; Strategy and goal setting, product launches, re-branding or
re-launch, employee engagement and change management.
I work with trusted partners who can deliver all aspects of a marketing function.
As an experienced leader I can shape existing teams to deliver what you need. I also offer training and support and can assist in the recruitment of new team members through the creation of job descriptions, CV checking and interview support.
FAQS
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There are several benefits to using Fractional Marketing Directors. They can be brought in alongside as existing team to set direction, ease workload or bring a fresh perspective. If you are an SME then it’s a cost-effective way to bring in board level expertise without the overhead cost of a fulltime hire.
You can incorporate senior-level expertise into your business without a full-time commitment. Let’s face it, heads are expensive and at senior level there’s usually an associated benefits package. By using a fractional consultant you pay a simple day rate. No extras.
As ex-board members and experienced in our field, we know what we are doing. We can integrate into your existing leadership and marketing team and hit the ground running. I collaborate with trusted agency partners who excel in various marketing functions such as web design, google ads, social media management and events to deliver all aspects of a marketing function
Exposure to various industries, challenges, and teams provides us with diverse insights that can be applied to other businesses. As we are external to the organisation, we can view things differently and assess situations objectively.
You may need high-level strategic expertise but not on a daily basis. Start-ups and small businesses also need support but may not be able to fund a high monthly salary. Fractional roles allow access to strategic thinking without the price tag.
We don’t just talk the talk, we are experienced do-ers who know how to deliver. I have broad experience across all aspects of Marketing and can support all aspects from social media, PR, graphic design and managing a team.
Try before you buy
Have you reached a point where you feel you may need a Marketing Director or CMO but aren’t sure what your specific requirements are? Hiring someone in a fractional role can help you decide whether to take the plunge and we can even help you define the job description and review candidates. goes here
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If you are looking to grow your business then you are ready. Fractional marketers are experienced marketing professionals who bring a wealth of expertise and a fresh perspective, making them a powerful tool for business owners looking to inject innovation into their marketing functions.
CEOs often have a vision for where they want their marketing to go but translating that vision into actionable strategies can be challenging. Fractional marketers can bridge this gap, working with internal teams to develop and execute innovative marketing plans that are aligned with overall business objectives. They can provide the strategic guidance and tactical expertise needed to bring innovative ideas to life.
A good fractional Marketing Director is experienced and therefore able to jump straight in, implement innovative strategies, and then seamlessly transition as your needs evolve.Description text goes here