Fractional roles are a relatively new term and many people don't understand how they work in practice…

Social media can often feel like a jungle and you need to have both a content and advertising plan linked to your overall strategy in order to succeed

Or are you looking in the rear-view mirror? Or worse, are you too busy rummaging around in the glove box to look at either?

But not yours, yours is a quality product. Which, nowadays is pretty much a given…

As Seth Godin states in ‘This is Marketing’: “For a long time the most efficient way for a company to promote themselves was ads…

A couple of months ago I asked my three year old what sort of birthday party he’d like. (A lesson learned – never do this!)

I’ll be honest, I hadn’t heard the term ‘fractional’ until I was on a call with someone trying to explain what my offering  was as a freelance consultant....

Strategy… I see this word used a lot and often in the wrong context! Some people seem to enjoy making company strategy really complicated.

Who is responsible for your golden thread?

Employee engagement is often seen as a responsibility of HR, and while they do play a crucial role, it frequently boils down to communication.

I recently delivered a strategy to a client who asked; “Why do you promote yourself as just marketing? You should promote yourself as a business analyst/consultant as this is a plan for the whole business.” …

We are essentially part-time Marketing Directors who integrate into your leadership team, taking complete ownership of your marketing strategy and overseeing your current team and/or agencies