Are you looking out the windscreen?

Or are you looking in the rear-view mirror? Or worse, are you too busy rummaging around in the glove box to look at either?

Data is great, it tells us so much but in my experience it can often have companies focused on looking behind at what has happened rather than looking out the windscreen at where you should be heading.

It’s good to look back as it does shape the future but when reports simply say ‘we had x visits to the website’ or ‘x interactions on social media’ and followers have grown since last month… ok…great…

So, what’s next?

What does that mean against the KPI’s? (Do you even have any?) How can we do better? Are there other things we could be doing and other places we should be appearing? What do our customers want? What is going on in the world that could impact us (positively or negatively), is the road ahead smooth and straight or are we in for a bumpy ride?

Your existing team may not have the bandwidth or expertise to look out the windscreen. They are busy trying to steer the car while the children scream in the back and the passenger gives conflicting directions every ten minutes.

By using someone like me you can pull the car over. I’ll help the passenger to see exactly where they need to go and ensure the children know whether we are nearly there yet. Your teams can remain focused on steering but will drive with focus, purpose and with a destination in sight. They may explore new routes or shortcuts on the way that they weren’t aware of previously.

Whether you have no team, a junior team or a fully established team, a fresh pair of eyes and experience from other industries can bring significant benefits.

Are you looking out of a clear windscreen? Or do you need some help? Get in touch