What is a Fractional Marketing Director?

Written By Amy Metcalfe

We are essentially part-time Marketing Directors who integrate into your leadership team, taking complete ownership of your marketing strategy and overseeing your current team and/or agencies. If you lack a marketing strategy, we can assist in developing one. What sets us apart from consultants is that we will then action that plan for you and ensure its successful implementation within your business.

This approach offers a cost-effective means of incorporating senior marketing expertise into your business without a full-time commitment.

Marketing presents a significant challenge for businesses, with budgets constantly under scrutiny. It is crucial to ensure that every pound spent yields a return on investment. Without effective leadership and strategy, budgets can quickly deplete with minimal results to show for it. A phrase common within the Marketing profession is “It’s easy to get into Marketing, but hard to do it well”.

I often observe marketing teams and agencies doing great work but it’s either not joined up or not in line with the business objectives. I can refine your existing teams and manage agencies to ensure they are delivering to your requirements. I can also aid in achieving growth targets and collaborate with trusted agency partners who excel in various marketing functions such as web design, google ads, social media management and events. This approach enables you to scale your business up or down easily when needed.

Additionally, I provide training and guidance to current team members and assist in recruiting new team members by crafting job descriptions, reviewing CVs, and offering interview support.

A Fractional Marketing Director serves a few clients simultaneously, billing by the hour for the time dedicated to your business – typically a fraction of a full workweek. By opting for fractional marketing leadership, you can significantly reduce costs compared to hiring a full-time Marketing Director with associated benefits.

I provide support to existing teams and agencies in the following areas;

  • Social Media

  • SEO and PPC

  • Product Marketing/Development

  • Content Creation

  • Web Design

  • Lead Gen / Sales teams

While my skills can be applied to any industry I have experience within both product and service industries including construction equipment, security, telecoms, training and energy.

Contact me today to find out how I can support your business

Amy Metcalfe
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