Fractional Marketing Director
I help businesses achieve measurable growth with data-driven, customised marketing strategies. I specialise in aligning marketing with business objectives, optimising multi-channel strategies to craft and implement marketing solutions that drive a return on investment.
As a Fractional Marketing Director, I bring board-level expertise without the overhead of a full-time executive. Where I differ to a typical Marketing Consultant is that I go beyond creating strategy and implement it too. I collaborate across key business areas to drive the successful implementation of marketing initiatives. Whether working with your in-house teams or external agencies, I ensure your marketing efforts deliver a strong return on investment.
This approach provides senior marketing expertise cost-effectively without a full-time commitment.
The main service I offer is a four step marketing plan. I will carry out an audit of current strategy and activities and then create and implement a marketing plan that will enable you to meet your objectives.
I can support with projects such as; Strategy and goal setting, product launches, re-branding or
re-launch, employee engagement and change management.
I work with trusted partners who can deliver all aspects of a marketing function.
As an experienced leader I can shape existing teams to deliver what you need. I also offer training and support and can assist in the recruitment of new team members through the creation of job descriptions, CV checking and interview support.